Things You Need to Launch a Podcast: Part 2
Just as I promised, here’s part 2 of Things You Need to Launch a Podcast. If you missed part 1, make sure you go back and read it. Seriously, go read it! I shared my 10 expert suggestions that I normally only share in my podcast launch program, but I love you guys so much and want to help as many people as possible get their voices out there in 2021!
We think we need ALL THE THINGS. This isn’t the case. And oftentimes this thinking stops us from starting a podcast because we become overwhelmed with options. So with that being said, let’s get into part 2 of what you’ll need to launch a podcast.
1. Podcast Music To Set The Tone
Having good podcast music matters more than you think. Over time, your listeners will come to associate the music you use with your podcast and, in turn, your brand. It’s important to pick music that will set the mood and tone of your episodes.
Think about how you want your listeners to feel. Do you want calming music, something to hype them or something upbeat and happy?
2. A Podcast Intro And An Outro
Your intro will help listeners get a brief idea about what an episode is about, while the outro will give them a nice summary of everything that was discussed. Remember not to get carried away and give them all of the goods in the intro!
Ideally, the intro should be a teaser that lasts only about 30 seconds.
3. Previously Recorded Podcast Episodes
You’ll want to record some podcast episodes ahead of time. If you followed our part one of the things you’ll need to launch, you’ll already have the equipment you need to record a few podcasts.
Recording a few episodes in advance helps you stay ahead if you have a busy week or an emergency comes up and you can’t record. It’s recommended to have 3-4 episodes recorded in advance, but it all depends on how frequently you plan on releasing new episodes.
4. Edited Podcast Episodes
In a very similar vein, you need to have edited episodes ready to go. Life happens. And again, having ready-to-publish, edited podcast episodes gives you a much-needed buffer. Trust me when I say you’ll need it!
Having both recorded and edited episodes takes tons of pressure off of you — but don’t get too comfortable and rely on it. The point is to get and stay ahead when life gets in the way, not to throw yourself off track.
5. Host Your Podcast On A Website
These days there are so many different options of websites to host your podcast. How do you choose the one that’s right for you? Do your research!
We’ve done some of the research for you. Below, you’ll find a cheat sheet we created to take you through the pros and cons of the top 4 hosting platforms.
6. Cover Art For Your Podcast
Your cover art should relate to you and the topic of your podcast. It helps to build the brand of your podcast and gives potential listeners a visual clue as to what your podcast is about and if it’s relevant to them.
7. Podcast Show Notes
Show notes are a great way to list out the key points that were discussed in the episode. They can entice potential listeners to take the time to tune in. We highly suggest putting timestamps on your show notes so that people can listen to specific sections if they want.
Show notes are also where you can put links to the things you mentioned, like related episodes, products, freebies, resources, and guest links.
Bonus tip: Show notes are also great for SEO and helps Google target your audience better!
Additional Things You Need For A Podcast Launch (Highly Recommended)
Audiograms are short videos showcasing an image and a snippet of audio from your podcast. You can customize them the way you want but we recommend choosing an image that’s easily recognizable for your podcast brand and an exciting, juicy snippet that will make people want to listen to the rest of the episode.
Bonus tip: You can use a tool like Wavve to create your audiogram. Make them really interesting and accessible by adding a waveform and captions. Most people scroll through Instagram and Facebook with the sound off, so this will prompt them to listen!
2. Social Media Graphics
Most podcasters start off without a pre-existing audience, making it even more crucial that you take the time to market your podcast! When you’re just starting off we recommend picking one or two social media platforms to market on.
Take an hour, sit down and make some graphics for the platforms you’ve chosen (choose platforms that your target audience uses). Canva is one of my favorite free graphic design software. Use it to make templates so you don’t have to create whole new graphics each time.
Make your social media posts ready to go live
Next, go through your audio and come up with captions from them. Experiment with both long and short captions. Guess what?! You can use the same graphics and captions on different platforms with just some minor tweaks. Talk about time-saving!
Finally, schedule, schedule, schedule! There are tons of social media schedulers out there. Pick one and schedule your social media posts to be published after the relevant episode goes live. It’s much more time-efficient to sit down and schedule your posts in one sitting instead of uploading them each time you have an episode coming out.
That’s it for part 2 of the things you need to launch a podcast. Let me know in the comments if you want a part 3, and send me your suggestions as well! As always, I’m always here to help if you need more guidance. Just shoot me a message or book a coaching call with me!