Grow Your Podcast Community With Collaboration And Engagement
For podcasters like you, growth is about building a podcast community.
There are two key indicators of growth: people and money. And, needless to say, they’re inescapably intertwined.
Whether it’s a community built from your audience, or one grown through podcast collaboration, it’s about the people. These people can then become customers, sponsors, or associates — all of whom help you to grow your bottom line.
So how do you tap into this wealth of potential? Here are a few ways to grow your podcast through collaboration and community.
Be A Guest On Other’s Podcasts
Guesting on a fellow podcaster’s show — or allowing others to guest on yours — might seem like an obvious way to practice your collaborative efforts, but it’s not always the easiest.
For one, you have to find the right podcaster to collaborate with. They should be related to your niche, but not be your competition. You want to share an audience, not lose your audience to someone else.
Once you have this dilemma sorted out, you then have to be sure this person aligns with your values. There must be a balance between embracing your differences while understanding each other’s boundaries.
Promote Each Other’s Podcasts On Social Media
Marketing your podcast is key to growth. Getting others to market your podcast for you is like breaking down the door for growth to enter your space.
Sharing each other’s podcasts on social media doesn’t only boost your reach, it helps build the communities of your respective podcasts as well.
Remember, your podcast audience can be a community in its own right. How? If your podcast is about tree-growing and people value your expertise, they might want to keep up with you beyond your show.
This group of people who follows you around to gain your knowledge and learn through your experience will then start interacting with each other.
And just like that, your podcast community comes alive!
Start A Facebook Or Slack Group To Build Your Podcast Community
Creating a Facebook or Slack group is another way to build community and open the door to collaborations. Not just for yourself, but for those who participate in these groups.
Facebook is the more popular platform for group creation. Most likely, your audience already has a Facebook account and is familiar with how groups work.
Slack, on the other hand, is a newer platform for groups. The software is mostly used for work, but nowadays more people are taking advantage of the range of interactive options it offers.
Both platforms are excellent for sharing your ideas with people who desire greater access to you. It also allows you to get more personal with your audience — and that’s just one way to grow your podcast audience.
This closeness with your podcast community leads to word-of-mouth promotion for your podcast, something which remains one of the top ways to significantly boost any endeavor.
The exchanges on Facebook and Slack create a movement of build each other up and this sense of belonging and positivity significantly strengthens your reputation.
Team Up For Instagram Lives, Clubhouse Rooms, And Webinars
As we’ve seen, a podcast community can mean a couple of things — collaborations with other podcasters and interactions with your audience. You can also mix the two.
You may do projects on Instagram Live or host Clubhouse rooms and webinars. Doing this alone might be good. But doing it with someone else will mean you reap twice the benefit.
Video marketing, as in Instagram live, still holds the edge in online advertising. According to WordStream, video on social media “generates 1200% more shares than text and image content combined.”
Yep, you read that right!
Video marketing takes the cake for engagement growth. And then there’s Clubhouse and webinars. Webinars have been around for a while now and they still work. Tell me you haven’t watched a free webinar in the last year.
As for Clubhouse, it’s brand new on the scene and continues to make waves. If you feel like Clubhouse might be a competitor for podcasters like yourself, go ahead and throw out that thought now.
Clubhouse is a help, not a hindrance, for podcasters. While you can share the same information on Clubhouse as you share on your Podcast, the two have major differences.
Think of Clubhouse like a live radio show. It doesn’t need a script, may go off-track, and your audience can call in anytime. Podcasting, of course, should have at least some scripting, always stay on track, and requires no audience input.
Clubhouse is a great place to extend authentic conversation with your audience and to collaborate with other podcasters. And it’s fun to have the element of surprise since anyone on stage can jump in.
Hold Masterminds And Summits For A Next-Level Podcast Community
Masterminds and summits are way more structured than IG lives and Clubhouse rooms. They take the best of both worlds — your loyal community and your podcast collaborators — to create major growth potential.
Each co-leader or speaker of a mastermind or summit has the opportunity to grow their audience through fellow speakers. For example, you may gain new email subscribers or listeners when another speaker shares your information in their email about an event.
With summits and webinars, build bonds with collaborators and grow your existing podcast community — it’s a win-win.
Get An Accountability Partner And Backend Support
Real community is centered around uplifting others and forming authentic bonds. Collaboration and community certainly help you do that, but don’t feel obliged to grow a large community right away.
Perhaps for now you just need an accountability partner or someone to help you with the backend of your podcasting.